LD Sons Jewellers, a leading retailer and wholesaler of Diamond, Gold, Polki, and Silver Jewellery based in South Extension Part 1, New Delhi, has been recently featured in the news9.

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Legacy & trust in every carat: The story of L D Sons Jewellers

In the heart of Delhi’s bustling South Extension, nestled among the city’s most prestigious retail addresses, stands a name synonymous with Purity, Elegance and trust in Jewellery, L.D. Sons Jewellers.

The journey, which began in 1968 when Mr. Lakshman Das Thadani would go door-to-door selling handpicked classic gems & stones, has today become a name representing luxury and craftsmanship in jewellery. By 1983, the vision was formalized with the setting up of L.D. Sons Jewellers in Chandni Chowk, Delhi, setting new benchmarks in Jewellery manufacturing and wholesale across Delhi NCR, Uttar Pradesh, and Punjab.

With the entry of his sons Mr. Vinod Thadani in 1991 and Mr. Sushil Thadani in 1994, the brand entered a phase of rapid growth and innovation. They consolidated the company’s strengths and fostered an atmosphere of purity, precision, and personalization.

In 2017, LD Sons Jewellers launched their flagship retail store at South Extension, Delhi -now a landmark destination for jewellery connoisseurs. The showroom showcases rare and haute collections in Diamond, Gold and Polki jewellery, blending tradition and modernity with finesse.

Under their leadership, L.D Sons. Jewellers has expanded its horizons. They have introduced gold and silver coins engraved with revered Lords Brand, now available through e-commerce platforms including Amazon, blending Purity and Craftsmanship to a wider audience.

The launch of Godin, an exclusive Brand under LD Sons, offers intrinsic, artistic jewels designed for the modern connoisseur who seeks understated luxury. The brand now boasts a stunning Bridal jewellery collection, with pieces that celebrate the grandeur and emotion of Indian weddings.Recognizing the evolving tastes of modern men, they have also introduced brooches, cufflinks and accessories that merge classic elegance with contemporary style.

The legacy is set to be carried forward by Jai Thadani and Garv Thadani, who infuse fresh ideas and a contemporary vision while staying true to the brand’s timeless ethos.

More than just a jewellery brand, L.D. Sons Jewellers is a multi-generational promise -a testament to trust, craftsmanship and a journey that sparkles through every piece they create.

Customer Feedback: 

Hearty Congratulations Bhaiya ! All that written in the article is so true and we have seen LD Sons growing to newer heights over the years ! Uncle's legacy is beautifully taken forward by you and Susheel bhaiya with your creative and innovation ideas and designs...and we will see the next generation taking on the baton ! 
For us and our family and friends, we have always vouched for LD sons and it's our one stop shop for anything to do with Diamonds & Gold ! Your exclusivity shines ! We celebrate this journey with you 💕
Thank you so much !

By Rashmi Kathuria

Well done . Good success depends upon honesty , humility and placid ness , discipline , dedication and determination with a commitment to excel for elegance . I have seen and experienced my self along with my family members since early nineties 
WaheGuru bless you with many more feathers and plumes in your accomplishments  .

By Dr. Jasbir singh